Introducing Deutschrap Späti—Visual Identity

BRAND STRATEGY & VISUAL IDENTITY BY KIKU AGENCY.

Reimagining The Deutschrap Späti brand, a cultural space in Berlin, celebrating the legacy, present, and future of Deutschrap – Germany’s homegrown hip-hop.

Its location in the Bavarian Quarter, an upscale residential neighbourhood, is a deliberate statement of arrival — much like rap itself, which grew from underground beginnings into a force that reshaped the luxury industry — claiming space in rooms it was never invited to.

We crafted a brand identity built on that same logic: Elevated, Confident, and Unexpected. At its centre, the Butterfly logo, constructed from the brand’s initials ‘D’ and ’S’, symbolizing a culture that transformed itself and everything around it.